Finding unique ways to brand at a corporate event without over doing it can be tricky. Corporate events are the perfect place to create brand awareness and express your visions as a company. Your ultimate goal should be to get people to think about your brand and company without realizing they are even doing it. Here are some ideas on how to just that!
Social Media
Create an event page for your corporate event on Facebook. Using social media is a great way to take advantage of free branding opportunities. Consider creating a hashtag for your event, as well. Attendees can then share their thoughts and photos with others who were at the event.
Decor
This is one of the most obvious ways to brand at your corporate event. One subtle way to do this is with color choice. Try decorating in your company colors instead of plastering your logo on everything in sight. When you do use your logo, you want it to make an impact.Try a logo ice sculpture at the bar or create a nice ambiance by getting a custom image made into a gobo light.
Incorporate your company’s products into team building activities in some unexpected ways. Produce cheese? Have a pizza making contest. Distribute beer? Put on blindfolds and play guess the beer. Whatever you produce or deal in, there are fun ways to familiarize attendees with your brand and products.
Food and Drink
You can use your logo on desserts like cookies and cupcakes, but for a unique idea how about creating a signature drink? Serve a drink that reflects the main color in your logo and think of a fun name relating to your company. Your name will be on their lips anytime they order a drink!
Entertainment
Associate your brand with greatness by booking a great act. When you impress those in attendance with unique corporate entertainment your brand will always benefit from the connection. An act like Speed Painter Tim Decker can also help you to directly brand by creating a custom painting of your logo or CEO to display or present during the event.
Giveaways
Handing out products with your logo on them is an obvious way to brand, but sometimes giving out quality items without a logo can be a better, more memorable choice. Another option if your company produces goods, is to give out the actual products your company makes. Remember, don’t cheap out unless you want your brand to be associated with cheap. You don’t want to waste money on something people will just throw away.
People have become numb to any sort of advertising and self promotion, so you need to think outside the box to grab their attention. Following these ideas will surely set you on the right track to branding in new ways at your next corporate event.
