You’ve spent money on your trade show booth and promotional materials, so you are all set, right? Wrong!
How will your booth stand out from hundreds of others? What will draw the eyes of the passersby to your space instead of your neighbors?
The most common questioned asked when taking part in a trade show is “How do I increase traffic to my trade show booth?” The answer is trade show entertainment. Many are skeptical when it comes to investing in entertainment, but here are just a few things trade show entertainment can do for you.
Drive traffic to your trade show booth with entertainment.
While the booth next to you is handing out tote bags, you can have hundreds of people trying to get into your booth by choosing the right trade show entertainment. Hiring someone to do multiple shows throughout the day will guarantee a steady and increased flow of traffic. The entertainment will draw them in, allowing you to familiarize more people than ever with your brand and message.
Generate more leads with engaging trade show entertainment.
You can get more bang for your buck using an act like Speed Painter Tim Decker. Not only will his unique speed painting shows catch the eye of everyone in attendance, but you can raffle the finished paintings to generate leads. This method will get you a steady stream of traffic, as well as the business cards or badge information of attendees for future follow up.
Use trade show entertainment to build a relationship with potential prospects.
Entertaining potential prospects is a great way to build a relationship before you have even had a chance to speak. Providing them with a unique and fun experience amidst a long day at a trade show will automatically build a positive rapport. Breaking the ice via entertainment makes prospects more susceptible to your message and brand and also makes them more likely to set foot inside your trade show booth. This is absolutely the best way to connect with your future customers.
Be the talk of the trade show.
When you have amazing trade show entertainment at your booth word will get around! People will be lining up to see the next show resulting in untold branding opportunities for your company. By being different than the next booth you will be remembered and talked about.
When presenting at a trade show, never underestimate the power of hiring trade show entertainment.
It is one investment that will pay off in many ways. Don’t miss out on the chance to impress your booth visitors with your ingenuity and have them be excited to see what your company has to offer.
