{"id":687,"date":"2019-02-12T15:15:53","date_gmt":"2019-02-12T20:15:53","guid":{"rendered":"http:\/\/www.timdecker.com\/blog\/?p=687"},"modified":"2019-02-12T15:43:15","modified_gmt":"2019-02-12T20:43:15","slug":"trade-show-entertainment-increase-booth-traffic-2","status":"publish","type":"post","link":"https:\/\/www.timdecker.com\/blog\/trade-show-entertainment-increase-booth-traffic-2\/","title":{"rendered":"Trade Show Entertainment: A Unique Way to Increase Booth Traffic"},"content":{"rendered":"<p><a href=\"http:\/\/www.timdecker.com\/tradeshow-entertainment.html\"><span style=\"font-weight: 400;\">Trade show entertainment<\/span><\/a><span style=\"font-weight: 400;\"> is one of the more unique ways companies put me to work. Trade shows can be a valuable way to attract new clients, showcase new products, and create general brand awareness. However, it can also be hard to stand out when hundreds or even thousands of other companies are trying to do the same thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I was hired as trade show entertainment by Mapei for the <\/span><a href=\"http:\/\/www.worldofconcrete.com\"><span style=\"font-weight: 400;\">World of Concrete<\/span><\/a><span style=\"font-weight: 400;\"> trade show, which took place at the Las Vegas Convention Center over the course of four days. This particular trade show featured over 1500 companies exhibiting across more than 775,000 sq ft. With all that competition, Mapei wanted to find a unique way to attract attention.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-720\" src=\"http:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/Untitled-design-5-1024x341.png\" alt=\"Tim Decker, Speed Painter as trade show entertainment\" width=\"930\" height=\"310\" data-pin-description=\"Tim Decker, Speed Painter can take your tradeshow booth to the next level! Increase foot traffic, collect more leads, &amp; generate a buzz on the convention floor with the right trade show entertainment. #tradeshow #eventprofs #tradeshowbooth\" srcset=\"https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/Untitled-design-5-1024x341.png 1024w, https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/Untitled-design-5-300x100.png 300w, https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/Untitled-design-5-768x256.png 768w, https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/Untitled-design-5.png 1800w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/p>\n<p><b>How does a company stand out at a trade show?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mapei did this by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Choosing a prime location on the trade show floor.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Creating an open and clutter free booth staffed with knowledgeable experts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Scheduling industry related demos throughout the entire day.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Bringing in <\/span><a href=\"https:\/\/www.thisoldhouse.com\/\"><span style=\"font-weight: 400;\">Kevin O\u2019Connor<\/span><\/a><span style=\"font-weight: 400;\">, an tv personality known in the industry, to host their demos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Hiring me to speed paint as trade show entertainment to draw crowds to the booth.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Having me use their Elastocolor line of coatings to demonstrate its versatility.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>How does trade show entertainment increase booth traffic?<\/b><\/p>\n<p><a href=\"http:\/\/www.timdecker.com\/blog\/trade-show-entertainment-increase-booth-traffic\/\"><span style=\"font-weight: 400;\">Trade show entertainment<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to catch attendees attention and I love helping companies generate buzz during the show. With the World of Concrete, in particular, there was so much to compete with. Attention was spread\u00a0between seminars, course certifications, and over 1500 exhibitors. The convention was\u00a0laid out across three halls and there were even outdoor competitions like a bricklaying contest and a John Deere operator challenge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With so much going on, finding ways to <\/span><a href=\"http:\/\/www.timdecker.com\/blog\/trade-show-tips-how-to-stand-out-at-a-trade-show-and-get-results\/\"><span style=\"font-weight: 400;\">stand out at a tradeshow<\/span><\/a><span style=\"font-weight: 400;\"> becomes a top priority for many exhibitors. This is where trade show entertainment definitely comes in handy. By creating an experience not available in a typical booth, people feel compelled to stop in.<\/span><\/p>\n<h3><b>How to incorporate trade show entertainment?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-689\" src=\"http:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/trade-show-entertainment-2-300x200.jpg\" alt=\"Tim Decker, Speed Painter as trade show entertainment\" width=\"500\" height=\"333\" data-pin-description=\"Tim Decker, Speed Painter can take your tradeshow booth to the next level! Increase foot traffic, collect more leads, &amp; generate a buzz on the convention floor with the right trade show entertainment. #tradeshow #eventprofs #tradeshowbooth\" srcset=\"https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/trade-show-entertainment-2-300x200.jpg 300w, https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/trade-show-entertainment-2-768x512.jpg 768w, https:\/\/www.timdecker.com\/blog\/wp-content\/uploads\/2019\/02\/trade-show-entertainment-2.jpg 900w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>Mapei placed their stage near a busy aisleway and the open floor plan of their booth allowed for maximum viewing potential for all their demos, as well as my performances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this particular trade show, the company had a line of coatings, called <\/span><a href=\"http:\/\/www.mapei.com\/US-EN\/Concrete-Restoration-Systems\/Coating-and-Sealers\/Elastocolor-Coat\"><span style=\"font-weight: 400;\">Elastocolor<\/span><\/a><span style=\"font-weight: 400;\">, that they wanted to showcase. They worked with me to color match a wide spectrum of colors so I could use them in my speed painting performances throughout the show. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I performed at the first three days of the convention, doing \u201cmini\u201d versions of my typical show, three times per day. At each showtime, I created one painting of a legendary icon, each taking roughly 5-7 minutes. In this setting, I always do a business card raffle of the paintings at the end of the performance. This can be extremely helpful for lead generation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before the raffle, Mapei took the opportunity to say a couple of words about the selling points of their product. Taking just a few moments before the raffle happens to make a short announcement is a great way to open the lines of communication with gathered prospects. It\u2019s also the perfect time to invite them to hang around and learn more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">During each of the performances,\u00a0the company took further advantage of crowds by using the time to also scan the badges of those gathered.<\/span><\/p>\n<p><b>What are the benefits of trade show entertainment?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So, not only did the company create a unique draw by using trade show entertainment, but they also found a fun way to show off the versatility of their product and gather leads. By doing this, they were still able to pull large crowds into their booth, even during periods of decreased traffic to the show.<\/span><\/p>\n<p>[socialpug_tweet tweet=&#8221;Generate more leads and increase foot traffic to your #tradeshow booth by hiring compelling and engaging trade show entertainment like @timdeckerart. #tradeshows #conventions &#8221; display_tweet=&#8221;Generate more leads and increase foot traffic to your trade show booth by hiring compelling and engaging trade show entertainment. &#8221; remove_username=&#8221;yes&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Overall,\u00a0trade show entertainment allowed them to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Generate a buzz throughout the trade show.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Attract large crowds to the booth.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Create an opening for a \u201csales pitch\u201d of their product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Collect a large number of leads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u25fe Encourage repeat visitation to their booth.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">By the end of the trade show, I ended up creating a total of nine paintings. Each of the paintings ended up going home with potential and current clients courtesy of Mapei. Mapei was such a great company to work with. It\u2019s always nice to create something that has the potential to leave a lasting impression with their prospects. For me, that\u2019s always the ultimate goal of trade show entertainment!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trade show entertainment is one of the more unique ways companies put me to work. Trade shows can be a valuable way to attract new clients, showcase new products, and create general brand awareness. However, it can also be hard to stand out when hundreds or even thousands of other companies are trying to do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[55,56,54],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show-ideas","tag-trade-show-booth-ideas","tag-trade-show-entertainment","tag-trade-show-ideas"],"_links":{"self":[{"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/posts\/687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":56,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":751,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/posts\/687\/revisions\/751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/media\/690"}],"wp:attachment":[{"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/media?parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/categories?post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timdecker.com\/blog\/wp-json\/wp\/v2\/tags?post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}